When TiVos are outlawed, only outlaws will have TiVos.
I’m a little annoyed that the Senate is considering HR2391, a bill that lumps together several copyright related issues including–get this–fast-forwarding through commercials. Ugh. I can’t imagine going back five years to the time when I had to endure entire annoying commercial blocks. We’re getting more and more advertising content within shows now. The Survivor castaways get rewarded with Pringles and beer. The contestants in The Apprentice design advertising for Levis and Pepsi and Crest. Do we really need to have the inane commercial blocks as well?
Of course I know that television is supported by advertising. It’s television’s raison d’?™tre. But there are ways to get consumer’s attention without taking them hostage. TiVo has ads on their main menu page that you can view if you are interested. They are considering showing ads during the fast-forwarding process. That is an interesting idea that might work as long as they don’t make me wait any longer than I wait now to get through a commercial block. On the fastest fast forward speed I can get through any commercial block in about four seconds. That should be long enough to get a quick visual point across without forcing me to wait four minutes to see what I am really watching television to see in the first place.
I don’t like TV that much anyway. If they take away my fast-forward button, they’ll probably lose me as a viewer completely.